Basecamp works because it’s the easiest place for everyone in every role to put the stuff, work on the stuff, discuss the stuff, decide on the stuff, and deliver the stuff that makes up every project. Not on separate platforms scattered in various places, but all intuitively organized in one centralized place where everyone can work together.

Basecamp’s intentionally simple by design. It’s why teams that sometimes leave in search of “more power” end up slamming into the consequences of over-powered software: Complexity. Complexity doesn’t work. Basecamp does. It’s why those that leave end up coming back and sticking with us the second time around. You never know what you had until it’s gone.